What is Affordable Lawyer Marketing?
Affordable Lawyer Marketing is marketing for lawyers and law firms that does not cost an arm and a leg. It is not a mystery that a successful law practice must have a solid marketing plan. This is true even more so today because most people look for a lawyer by searching online. Legal marketing strives to ensure that those people looking for a lawyer find you. For example, if someone in San Diego is injured in a car accident and wants to find an injury lawyer. He/she pulls out a cell phone or opens a laptop and types something like “car accident injury lawyer”. Something like the results below at the bottom of this page would appear. Contact us today.
Let us look at this Google search and see what we can learn. You will notice that the first thing you see are the “ads” for car accident injury lawyers dominating the screen. There is a reason for this. These lawyers and law firm pay Google a lot of money to appear in the search that our car accident victim just typed. It is called “pay per click” marketing and every time someone clicks on an “ad” link, that lawyer or law firm pays Google a certain amount of money. This amount varies but it is not a secret that lawyers and personal injury “ads” are one of the most expensive categories. For example, according to Hubspot, “Houston maritime attorney” will cost about $1090 per click, “california auto accident lawyer” will cost about $475 and so on. Here is a good article on the value of law firm marketing from a personal injury lawyer’s perspective.
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The next section below “ads” shows local results. This is where car accident personal injury lawyers and law firms in the vicinity of our car accident victim show up if, and this is a big if, the lawyer has taken the necessary steps to appear in the local search results. This does not happen automatically. Trebora Media can advise you on an effective local search strategy so your law firm shows up in these results.
The next section below the local results are the “organic” results. This is where lawyers and law firms who have hired a professional legal marketing company like Trebora Media, to conduct search engine optimization (SEO) on their law firm’s website “may” show up. We say “may” because here is the problem. As you can see, there are only ten of these organic results on the first page and as you know, there are more than ten personal injury lawyers and/or law firms in San Diego. So not everyone who even conducts SEO will appear on this first page. Here is another problem. Very few people go beyond the first page of Google when looking for a lawyer or anything else for that matter. So the struggle and competition to appear on the first page of Google is very real. Talk to us and we can advise you on an effective and Affordable Lawyer Marketing strategy that actually works.